10 Reasons To List With Melinda Bacon
STABILITY Enlist with me and the most established and trusted brand in real estate to ensure an exceptional experience. As the first national real estate brand, we maintain a legacy of stability and reliability.
EDUCATION I have access to a wide variety of educational tools. Higher levels of educational opportunities mean we can be better informed on the most current industry trends.
GLOBAL PRESENCE I have access to Coldwell Banker’s worldwide network comprised of 3,000 offices, spanning 49 countries and over 88,000 independent sales associates, putting your home in front of buyers from around the globe.
ONLINE DOMINANCE Receive more online exposure for your home. We are the #1 most-visited residential real estate brand online*, providing unparalleled exposure for your property on hundreds of partner sites.
FULL-SERVICE I can provide services throughout the entire home selling and buying process through in-house affiliations, including escrow, title, mortgage, home warranty, and concierge services.
ETHICAL I am associated with a company recognized for honesty and integrity. Our parent company, Realogy, has been named among the 2017 World’s Most Ethical Companies by Ethisphere Institute® for the sixth consecutive year.
PERFORMANCE I am associated with a company that has a track record of getting unparalleled results for their clients. Nationally, Coldwell Banker sells approximately $628 million in real estate every day, with a total of $229.4 billion annually.
POWERFUL ADVERTISING Your listing has the opportunity to be advertised in View magazine. Exclusive to Coldwell Banker Residential Brokerage, View is the largest real estate publication in Southern California and Arizona, with an annual distribution of over 12 million copies.
RAPID RESPONSE Rest assured that calls and inquiries about your listing will be answered quickly. Our exclusive InTouch technology tracks response time to ensure that every inquiry gets an immediate response.
RELOCATION Gain access to thousands of corporate transferees moving into your area. As the preferred broker for the top relocation companies in the world, we connect you to these buyers and can also provide you assistance in your move to any city.
MARKETING YOUR HOME
I offer one of the most powerful and comprehensive marketing programs for attracting buyers and getting homes sold. In addition to our industry-leading online strategy, we use a proven combination of traditional and cutting-edge methods to showcase your home.
- National brand advertising
- Online advertising
- Print advertising
- Social media
- Direct print and email marketing
- Just Listed flyers and postcards
- Media relations/public relations
- Coldwell Banker Global Luxury® program
- Yard signs
- MLS (multiple listing service)
- Professional photography
- Open houses/broker opens
STEP BY STEP
Selling a home is a complicated process, but I will guide you through it every step of the way.
Step 1 — Pricing
- Your agent prepares a comparative market
- Review market conditions
- Review other homes on the market
- Discuss your home-sale goals
- Determine the optimal listing price
Step 2 — Preparing
- Remove clutter and organize
- Clean and make repairs
- Stage your home for sale
- Consider a home protection plan
- Complete listing documents and disclosures
- Create a HomeBase® account to manage documents,
deadlines and tasks
Step 3 — Marketing
- Install distinctive Coldwell Banker® yard sign
- Promote your home on the MLS
- Syndicate your home’s listing to up to 900 websites
- Respond to online buyer inquiries through InTouch
- Arrange showings
- Hold open house
- Communicate feedback
- Market your property via email, direct mail and social media
- Provide market updates
Step 4 — Closing
- Evaluate offers and negotiate best price and terms
- Enter documents into HomeBase
- Facilitate inspections
- Coordinate closing date, time, location and contacts
- Monitor buyer financing and home appraisal
- Follow up on details
- Review closing statement
- Close the sale
- Provide copies of all closing documents and enter into HomeBase
#1 BRAND ONLINE
Home buyers are online — and one real estate brand gets more of their attention than any other.
Our brand is the #1 most-visited residential real estate brand online.*
Website Visits by Brand
#1 ON SOCIAL MEDIA
Our brand is the most influential residential real estate brand on social media*, with an impressive presence designed to engage, entertain and connect with today’s home buyers.
I have the ability to showcase properties at a vast regional level through View, a magazine exclusive to Coldwell Banker Residential Brokerage in Arizona and Southern California. The visually engaging, full-color magazine is distributed to consumers through news publications each month, reaching hundreds of thousands of potential buyers in targeted ZIP codes throughout the region.
Additionally, homes advertised in View are featured on CBView.com, the online companion to View magazine.
To find out more about selling your home, click here